About Us
CLARITY CREATES CAPACITY.
CAPACITY CREATES GROWTH.
We help $1–20M business owners and leaders gain rapid clarity, create an execution rhythm that drives results, and implement a leadership structure that enables scale without chaos.
CLARITY CREATES CAPACITY.
CAPACITY CREATES
GROWTH.
We help $1–20M business owners and leaders gain rapid clarity, create an execution rhythm that drives results, and implement a leadership structure that enables scale without chaos.
YOU KNOW SOMETHING‘S OFF
You have smart people, but things aren’t clicking.
You have growth,
but it’s messy.
You have ambition,
but it’s exhausting.
What happens when growth creates more chaos, more confusion, more complexity - not more clarity? What happens when your team is busy but stalled, your meetings feel like Groundhog Day, and you're the only one who sees the big picture?
You're not broken. But you're ready for
the next version of how you lead.
YOU KNOW SOMETHING‘S OFF
You have smart people, but things aren’t clicking.
You have growth,
but it’s messy.
You have ambition,
but it’s exhausting.
What happens when growth creates more chaos, more confusion, more complexity - not more clarity? What happens when your team is busy but stalled, your meetings feel like Groundhog Day, and you're the only one who sees the big picture?
You're not broken. But you're ready for the next version of how you lead.
WHAT WE DO DIFFERENTLY
Most consultants give you advice. We install the people-based system that runs your business better—every week. We're not coaching. We're not strategic planning. We're not another framework layered on chaos.
We install the
Clarity Operating System™
a proven system that aligns your team, sharpens priorities, and gets everyone executing on the right work in focused two-week sprints.
The Problem with Most Approaches
Leaders try to grow in just one dimension:
Focus only on themselves
“I need to be more strategic”
Focus only on
team
"they're not stepping up"
Chase systems in isolation
"let's try EOS/OKRs/ the latest framework"
This creates friction, not momentum.
WHAT WE DO DIFFERENTLY
Most consultants give you advice. We install the people-based system that runs your business better—every week. We're not coaching. We're not strategic planning. We're not another framework layered on chaos.
We install the
Clarity Operating System™
a proven system that aligns your team, sharpens priorities, and gets everyone executing on the right work in focused two-week sprints.
The Problem with
Most Approaches
Leaders try to grow in just one dimension:
Focus only on themselves
“I need to be more strategic”
Focus only on team
"they're not stepping up"
Chase systems in isolation
"let's try EOS/OKRs/ the latest framework"
This creates friction, not momentum.
OUR 3-DIMENSIONAL SOLUTION
We build clarity, execution, and systems across all three levels simultaneously:
LEADER
(YOU)
Finally know what to focus on and what to let go of. Lead with confidence, not chaos.
TEAM
(YOUR DIRECT REPORTS)
Everyone knows what matters,
owns their work, and delivers
without you chasing them.
BUSINESS
(YOUR COMPANY)
Clear path to goals, faster
execution, systems that
scale—not heroics.
OUR 3-DIMENSIONAL SOLUTION
We build clarity, execution, and systems across all three levels simultaneously:
LEADER
(YOU)
Finally know what to focus on and what to let go of. Lead with confidence, not chaos.
TEAM
(YOUR DIRECT REPORTS)
Everyone knows what matters,
owns their work, and delivers
without you chasing them.
BUSINESS
(YOUR COMPANY)
Clear path to goals, faster
execution, systems that
scale—not heroics.
MEET
Justin McCullough
Founder, CEO of RocketLeap,
Creator of the Clarity Operating System™
CliftonStrengths®:
Strategic®
Command®
Activator®
Achiever®
Focus®
$3 Billion in impact across Fortune 500 companies, startups, and service businesses. Three-time entrepreneur who's owned P&Ls, built go-to-market strategies, and led product, sales, and marketing.
The Truth
I'm just like you. I know what it's like to carry the full weight of growth and complexity across a business outgrowing its systems.
My Superpower
Turning chaos into clarity, potential into progress and teams into
execution engines.
I don't show up with vague advice - I bring frameworks, sprints, and clarity that turn into results. My clients don't want more best practices advice. They want practical tools, aligned action, systems that work, and leadership that actually scales without burning everyone out.
MEET
Justin McCullough
Founder, CEO of RocketLeap,
Creator of the Clarity Operating System™
$3 Billion in impact across Fortune 500 companies, startups, and service businesses. Three-time entrepreneur who's owned P&Ls, built go-to-market strategies, and led product, sales, and marketing.
The Truth
I'm just like you. I know what it's like to carry the full weight of growth and complexity across a business outgrowing its systems.
My Superpower
Turning chaos into clarity, potential into progress and teams into
execution engines.
I don't show up with vague advice - I bring frameworks, sprints, and clarity that turn into results. My clients don't want more best practices advice. They want practical tools, aligned action, systems that work, and leadership that actually scales without burning everyone out.
MEET
Brandy Schade
Founder, CEO of Strengthology
CliftonStrengths®:
Achiever®
Learner®
Relator®
Consistency®
Discipline®
Strengthology is led by Brandy Schade, a C-Suite Executive Leadership and Performance Consultant who has extensive experience speaking, facilitating, and consulting thousands of diverse leaders around the world to cultivate high performing teams.
The Truth
Brandy Schade is a Gallup®-Certified Executive Leadership and Performance Consultant who empowers strengths-focused leaders to cultivate confident, caring, high-performance teams who collaborate to significantly contribute to make an impact.
MEET
Brandy Schade
Founder, CEO of Strengthology
Strengthology is led by Brandy Schade, a C-Suite Executive Leadership and Performance Consultant who has extensive experience speaking, facilitating, and consulting thousands of diverse leaders around the world to cultivate high performing teams.
The Truth
Brandy Schade is a Gallup®-Certified Executive Leadership and Performance Consultant who empowers strengths-focused leaders to cultivate confident, caring, high-performance teams who collaborate to significantly contribute to make an impact.
THE CLARITY OPERATING SYSTEM™
THE CLARITY OPERATING SYSTEM™
At our core is a proven system that includes:
VIM™
(VISION–INTENTION–MEANS)
Get everyone clear on what we're doing, why it matters, and how we'll do it.
VALUE HORIZONS
Define success in the next 30, 60, and 90 days.
EXECUTION
RHYTHMS:
Two-week sprints with clear priorities, owners, and outcomes.
CHICKENS, PIGS, AND CHAMPIONS:
Give your team the roles, voice, and accountability they need.
Rapid Clarity
DIAGNOSTIC TOOLS
Spot and remove execution drag, unlock momentum.
We don't just consult — we embed clarity into how your business runs.
At our core is a proven system that includes:
VIM™
(VISION–INTENTION–MEANS)
Get everyone clear on what we're doing, why it matters, and how we'll do it.
VALUE HORIZONS
Define success in the next 30, 60, and 90 days.
EXECUTION
RHYTHMS:
Two-week sprints with clear priorities, owners, and outcomes.
CHICKENS, PIGS, AND CHAMPIONS:
Give your team the roles, voice, and accountability they need.
DIAGNOSTIC TOOLS
Spot and remove execution drag, unlock momentum.
We don't just consult — we embed clarity into how your business runs.
WHY THIS WORKS
You've probably tried:
Generic coaches with
frameworks that don't scale
Consultants who create
decks, not momentum
Systems like EOS or OKRs
that only work halfway
Offsites that felt great
but changed nothing
WHAT'S THE DIFFERENCE
We build clarity systems with you, not to impress you.
We focus on execution you can trust, not ideas you'll forget.
THE RESULTS
Your team is strategic and impactful. Your plans get focused on impact and the right work gets done. Your meetings drive alignment, impact and momentum. You lead with a system that drives clarity for everyone. BIG IMPACT: Team Impact + Founder Freedom You scale revenue, trust your team, and finally stop holding it all together yourself.
What you really want isn’t just growth. It’s growth you can trust.
Growth that doesn’t rely on you doing more, but on a business that finally works as a system and a team that is united and working like you know they should.
WHY THIS WORKS
You've probably tried:
Generic coaches with
frameworks that don't scale
Consultants who create
decks, not momentum
Systems like EOS or OKRs that only work halfway
Offsites that felt great
but changed nothing
WHAT'S THE DIFFERENCE
We build clarity systems with you,
not to impress you.
We focus on execution you can trust, not ideas you'll forget.
THE RESULT
Your team is strategic and impactful. Your plans get focused on impact and the right work gets done. Your meetings drive alignment, impact and momentum. You lead with system that drives clarity for everyone. BIG IMPACT: Team Impact + Founder Freedom You scale revenue, trust your team, and finally stop holding it all together yourself.
What you really want isn’t just growth. It’s growth you can trust.
Growth that doesn’t rely on you doing more, but on a business that finally works as a system and a team that is united and working like you know they should.
MISSION
Love People. Create Value.
Help leaders
unlock clarity,
scale trust-based execution,
and
build businesses
that grow without sacrificing people or purpose.
We do this through tools, methods, frameworks, systems, and processes that bring
clarity
to
people, strategy,
and, operations so they
do the right work,
at the right time and make their
greatest impact.
CORE VALUES
Clarity Over ChaosWe simplify the complex so leaders can lead.
Love People, Create ValueGreat people doing great work produces great results.
Trust Scales Through VisibilityWhen work is seen, people are seen.
Own It. Drive It. Deliver It.Ownership. Forward motion. Finish what matters most.
Systems Create JusticeStructure unlocks potential and multiplies impact.
Grow as you GoClarity in motion transforms the work and who we become.
OUR PHILOSOPHY
Leadership is stewardship. You’ve been entrusted with people, vision, and the power to create change. That responsibility demands clarity, not chaos.
We reject hero culture. Heroic leadership disables others. The best leaders don't carry everything—they build systems that work without them and elevate the team, not themselves.
We don't chase complexity. We simplify to amplify what matters most. We know great people figure it out; we focus on equipping them with tools, methods, and approaches to simplify, bring clarity, and take action.
We move leaders from operator to orchestrator. From burnout to sustainable growth. Champion the team to do their best work—don’t do it for them. Trust fuels rapid growth.
We believe leaders build leaders at all levels. Not by spotting talent and dumping more work on them, but by championing growth, creating safety for mistakes, and teaching repeatable systems. High potential without frameworks is just raw talent burning out. We give leaders the foundational components to develop others systematically.
Massive growth comes from alignment, not heroics. Elite teams collaborate transparently, execute with systematic clarity, and focus on results over time. They pull the future forward through strategy that compounds—vision, intention, and means playing out consistently from today's decisions to their biggest goals.
Our core belief: Leaders shouldn’t carry everything. Teams shouldn’t guess. Growth shouldn’t destroy people.
When you align vision, systems, and people, you create an engine that drives results while building your team in the process.
You don’t need to work harder. You need better systems, sharper priorities, and the clarity to lead without drowning in details.
WHAT WE BELIEVE
- Clarity is one of the most loving things a leader can provide
- Execution is a form of dignity — done right, it builds people
- Strategy is meaningless without the courage to act
- Chaos is a systems issue, not a people issue
- You can love your team and still demand high performance
- Business should run on rhythm, not reactivity
- When the work is visible, the people feel seen
- Great leadership isn’t heroic — it’s systemic
- Systems create justice. Execution creates dignity. Clarity creates hope.
MISSION
Love People. Create Value.
Help leaders
unlock clarity,
scale trust-based execution,
and
build businesses
that grow without sacrificing people or purpose.
We do this through tools, methods, frameworks, systems, and processes that bring
clarity
to
people, strategy,
and, operations so they
do the right work,
at the right time and make their
greatest impact.
CORE VALUES
Clarity Over ChaosWe simplify the complex so leaders can lead.
Love People, Create ValueGreat people doing great work produces great results.
Trust Scales Through VisibilityWhen work is seen, people are seen.
Own It. Drive It. Deliver It.Ownership. Forward motion. Finish what matters most.
Systems Create JusticeStructure unlocks potential and multiplies impact.
Grow as you GoClarity in motion transforms the work and who we become.
OUR PHILOSOPHY
Leadership is stewardship. You’ve been entrusted with people, vision, and the power to create change. That responsibility demands clarity, not chaos.
We reject hero culture. Heroic leadership disables others. The best leaders don't carry everything—they build systems that work without them and elevate the team, not themselves.
We don't chase complexity. We simplify to amplify what matters most. We know great people figure it out; we focus on equipping them with tools, methods, and approaches to simplify, bring clarity, and take action.
We move leaders from operator to orchestrator. From burnout to sustainable growth. Champion the team to do their best work—don’t do it for them. Trust fuels rapid growth.
We believe leaders build leaders at all levels. Not by spotting talent and dumping more work on them, but by championing growth, creating safety for mistakes, and teaching repeatable systems. High potential without frameworks is just raw talent burning out. We give leaders the foundational components to develop others systematically.
Massive growth comes from alignment, not heroics. Elite teams collaborate transparently, execute with systematic clarity, and focus on results over time. They pull the future forward through strategy that compounds—vision, intention, and means playing out consistently from today's decisions to their biggest goals.
Our core belief: Leaders shouldn't carry everything. Teams shouldn't guess. Growth shouldn't destroy people.
When you align vision, systems, and people, you create an engine that drives results while building your team in the process.
You don’t need to work harder. You need better systems, sharper priorities, and the clarity to lead without drowning in details.
WHAT WE BELIEVE
- Clarity is one of the most loving things a leader can provide
- Execution is a form of dignity — done right, it builds people
- Strategy is meaningless without the courage to act
- Chaos is a systems issue, not a people issue
- You can love your team and still demand high performance
- Business should run on rhythm, not reactivity
- When the work is visible, the people feel seen
- Great leadership isn’t heroic — it’s systemic
- Systems create justice. Execution creates dignity. Clarity creates hope.
Why the Clarity Operating System™ Works
Strategy without execution is hallucination. Execution without clarity is burnout.
This isn't theory—it's a proven system that helps your team:
• Define the path forward: Clear Vision, aligned Intention, and real Means to get there (VIM™)
• Cut through the noise: Spot what's working, what's not, and what matters most (RapidClarity™)
• Create momentum: Convert overwhelm into focused 30/60/90-day Value Horizons with sprint rhythms
• Clarify ownership: Align leadership roles so everyone knows their voice and accountability
• Install high-impact rhythms: Meetings that drive decisions, collaboration that creates results
• Scale trust systematically: Internal alignment that grows with your business
It works because it aligns the invisible work with what your business actually needs. It creates impact because clarity unlocks dignity—for you and your team.
This isn't just planning. It's not coaching. It's not execution.
It's a complete operating system for leaders who want to grow people, strategy, and operations simultaneously. The highest-leverage, fastest-aligning, people-centered approach to building culture that drives results.
Want to see how it works inside your business?
→ Schedule a Call